This is the motto of the producers behind MATCHASONOGI,a blended matcha from a cooperative of four tea farmers overlooking Ōmura Bay in Higashisonogi, Nagasaki prefecture, Japan. This lot both defies and embraces an old norm in matcha production—that matcha is made of tencha from multiple farms, then finished by a skilled producer (chashi—"tea blender") at regional tencha producing and milling factories. MATCHA SONOGI is indeed blended from multiple lots of tencha; but the farmers share a plot of land and produce their teas from start to finish on-site, collaborating on the cultivation, shading, harvest, and processing from planting to finished tea. The result is a single-cultivar, single-origin matcha born of the unique perspectives of 4 seasoned tea growers and the resident chashi. Expect marine air, prominent sweetness, and round umami.

Sold in 80gram